product concept testing

product concept testing
product concept testing UK US noun [U] MARKETING
CONCEPT TESTING(Cf. ↑concept testing)

Financial and business terms. 2012.

Игры ⚽ Нужен реферат?

Look at other dictionaries:

  • concept testing — ˈconcept ˌtesting noun [uncountable] MARKETING when groups of possible users are asked about an idea for a product * * * concept testing UK US noun [U] ► MARKETING the process of asking a group of people for their opinion about a new product or… …   Financial and business terms

  • Concept testing — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • concept testing — / kɒnsept ˌtestɪŋ/ noun the evaluation of a new product idea, usually by consulting representatives from all the main departments in a company, and/or by interviewing a sample of consumers ● The new product idea did not survive concept testing… …   Marketing dictionary in english

  • New product development — In business and engineering, new product development (NPD) is the term used to describe the complete process of bringing a new product to market. A product is a set of benefits offered for exchange and can be tangible (that is, something physical …   Wikipedia

  • Product Family Engineering — Product families/lines are quite common in our daily lives, but before a product family can be successfully established, an extensive process has to be followed. This process is known as product family engineering, product line engineering, and… …   Wikipedia

  • Product lifecycle management — (PLM) is the process of managing the entire lifecycle of a product from its conception, through design and manufacture, to service and disposal. [cite web title = About PLM publisher = CIMdata url = http://www.cimdata.com/PLM/aboutPLM.html ] PLM… …   Wikipedia

  • Product Red — Product Red, styled as (PRODUCT)RED, is a brand licensed to partner companies such as Nike, American Express (UK), Apple Inc., Starbucks, Converse, Bugaboo, Penguin Classics (UK International), Gap, Emporio Armani, Hallmark (US) and Dell. It was… …   Wikipedia

  • Product naming — is the discipline of deciding what a product will be called, and is very similar in concept and approach to the process of deciding on a name for a company or organization. Product naming is considered a critical part of the branding process,… …   Wikipedia

  • Product design — can be defined as the idea generation, concept development, testing and manufacturing or implementation of a product (physical object or service). Product Designers conceptualize and evaluate ideas, making them tangible through products in a more …   Wikipedia

  • Concept — For other uses, see Concept (disambiguation). A concept (substantive term: conception) is a cognitive unit of meaning an abstract idea or a mental symbol sometimes defined as a unit of knowledge, built from other units which act as a concept s… …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”